Federico Casillas

Fedo

With a degree in marketing from Mexico’s prestigious Tec de Monterrey, Fedo boasts a 20-year career with stints at such leading ad agencies as Leo Burnett, Euro RSCG, DDB, Square one, AlmaDDB and Moroch/Inspire. In 2011 he decided to leave the comforts of the corporate world to make his gutsiest move ever: to launch his own firm. Rather than promote the “new, different” approach that so many companies promise but fail to deliver, Fedo commits instead to taking the right approach, and árbol’s growth has been proof of his success.

Don’t let his corner office (which he loves to call the “wrong” corner) fool you: though time and technology have transformed the business of creativity, Fedo is still a copywriter at heart.

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Post Production Director

David Cabestany

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Chief Creative officer

Vivian Casillas

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Creative Director

Santiago Mussfeldt

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Strategic Director

Rodrigo Burgos

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Client Services

Mónica Perez

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Digital Director

José Benitez

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