Payment technology changed and the chip on credit cards finally arrived to the US; and with it, governmental regulations. CenPos is a company that provides retailers with the latest technology and was certified before anyone else to equip their clients with complying equipment. The time window was small and they needed to act fast. We created an immediate response campaign to capture leads and promote action. With a data base in hand, we were able to reach merchants via email and took them to a landing page. A low budget, simple campaign with amazing results.