It all started in Ecuador a couple of decades ago, where Santiago worked at his father’s advertising agency. The second-generation creative has honed his skills at multinational advertising agencies such as JWT and DDB and through work with leading brands including McDonald’s, Ford, Volkswagen, MasterCard and PNC Bank. He is passionate about design, photography and architecture, studies color and light and knows every font and every Adobe tool ever created. Art and form are his DNA. He is so versatile; it would be unfair to call him a designer or art director. He makes sure that everything that comes out of árbol looks amazing.